ETHICAL DECISIONS IN LEADERSHIP Case Study Example | Topics and Well Written Essays - 1500 words

ETHICAL DECISIONS IN LEADERSHIP - Case Study Example Therefore, the reader must go only on the sketchy information that is given in the case study. Lael must choose one of three candidates for a promotion. She must make this decision within a few days. There are three candidates for this position. The challenge is that there is no information about the job or the qualifications needed for the job. The reader must help Lael decide the best person for the job. All three candidates have positive and negative issues that may influence their promotion. Lael is being pressured by one manager or another to pick one of the three people; no manager has picked the same individual. The Three candidates are as follows: All the candidates have been "recommended" by someone in upper management. One manager has told her that she should choose Roy. Her immediate supervisor wants her to choose Liz. A third manager wants her to choose Quang Yeh because it will "look good" for him. The person who put her in charge of the decision says that "the wrong decision would not be good, either internally or externally" (Case Study). It is as though everyone wants Lael to choose their person for their own political gains. As an example, her immediate supervisor wants her to choose Liz, not because she is qualified but because she is a female African American. This will look good for the company because she will be the first one to make that level. Another supervisor wants her to choose Roy, not because of his qualifications, but because he has been in the company a long time, has turned down other promotions and now he "deserves" to have the promotion. He infers that if she promotes Roy as a "favor" to him, he "wo nt forget it". This seems to be a threat as much as the first one. Lael is also a good friend to Liz and she has helped her with her child by babysitting and being a friend when her child was in a car accident. To Lael, promoting Liz might meant that she was playing favorites. Part of the dilemma is that

Fashion Brand Management Rizla Essay Example | Topics and Well Written Essays - 3000 words

Fashion Brand Management Rizla - Essay Example The essay "Fashion Brand Management Rizla" talks about the Rizla Brand Management. According to David Aaker (author of BRAND PORTFOLIO STRATEGY, 2004), a pervasive lack of understanding of the role of brands in a company's success is wreaking havoc on companies' bottom lines. Subsequently, many companies fail to make the most of their brand portfolios. This trend can be reversed to revitalise brands to support growth. Rizla held an exclusive gig by a five piece Brazilian electro-rock band called CSS. The Rizla-inspired event also featured a special guest performance by the legendary Jarvis Cocker. The objective was to position Rizla as an innovative brand, targeting the 18-24 year olds; a strategy invoked to identify Rizla as a brand, with the music crazy younger generation. This is brand equity. Interbrand is a leading brand consultancy that was founded in London in 1974. Interbrand combines a rigorous brand strategy and analysis of management consulting practices with the entrepren eurial and creative spirit of branding and design. It offers a comprehensive array of consulting services that help in the creation, enhancement, maintenance and valuation of a client’s most valuable asset, their brands. Unlike other brand value league tables, Interbrand relies not on just a single source for evaluating a brand, but refers to a wide array of primary and secondary sources that are applicable to each brand, such as Datamonitor, ACNielsen, Gartner, and Hall & Partners. Interbrand engages its network.... Interbrand combines a rigorous brand strategy and analysis of management consulting practices with the entrepreneurial and creative spirit of branding and design. It offers a comprehensive array of consulting services that help in the creation, enhancement, maintenance and valuation of a client's most valuable asset, their brands. Unlike other brand value league tables, Interbrand relies not on just a single source for evaluating a brand, but refers to a wide array of primary and secondary sources that are applicable to each brand, such as Datamonitor, ACNielsen, Gartner, and Hall & Partners. Moreover, Interbrand engages its network of brand valuation experts from offices around the world to ensure that the league table considers the brands from a global perspective (Interbrand, 2006). Brands are tools used to project a product in the minds of the consumer. They exist mainly by virtue of a continuous process concerned with delivering a cluster of values, interpreted and internalised by customers in such a way that it enhances its existence. The feedback that an organisation receives determines the likelihood of brand success (De Chernatony, Ch.2, p.14, 2000). An important aspect in managing contemporary fashion business is supply chain management. Once an order is placed, the manufactured product needs to reach the designated store or consumer. Retail environment constantly undergoes changes, and unless the product reaches the wholesaler or retailer on time, it could have severe economic and consumer pressure. Market responsiveness and meeting the demands of the ultimate consumer are major reasons for success in fashion. The fashion industry ranks fourth largest in the UK today. The end of the world war changed the face of